Digital marketing is one of the fastest-growing career fields in India. Businesses are shifting online, and skilled digital marketers are in high demand.
Search Engine Optimization (SEO)
Learn keyword research, on-page SEO, off-page SEO, technical SEO, and website ranking strategies. Understand how search engines work and optimize websites to rank on Google with step-by-step practical training and live projects.
Social Media & Performance Marketing
Master Facebook, Instagram, LinkedIn, and YouTube marketing. Learn paid ads (Google Ads & Meta Ads), audience targeting, campaign creation, lead generation, and ROI optimization through real-time campaign practice and case studies.
Website, Content & Analytics
Understand WordPress setup, landing page creation, blog optimization, and conversion strategy. Learn content marketing, email marketing, Google Analytics, and performance tracking to manage real digital marketing campaigns professionally with hands-on training.
Module 1: Digital Marketing Fundamentals & SEO Mastery
(Strong foundation for beginners)
What You Will Learn:
Introduction to Digital Marketing & Online Business
Understanding Marketing Funnel & Customer Journey
How Search Engines Work (Google Algorithm Basics)
Keyword Research (High Volume & Low Competition)
On-Page SEO Optimization
Off-Page SEO Techniques (Backlinks Strategy)
Technical SEO Basics
Local SEO & Google Business Profile Optimization
Website SEO Audit Process
Competitor Analysis
🛠 Tools Used:
Google Search Console
Google Analytics
Google Keyword Planner
Ubersuggest
SEMrush (Basics)
Google Business Profile
👉 Outcome: Rank websites on Google and understand real SEO strategies used by companies.
Module 2: Social Media Marketing & Content Strategy
(Build brand presence & audience growth)
What You Will Learn:
Social Media Marketing Fundamentals
Facebook & Instagram Growth Strategy
LinkedIn Marketing for Professionals
YouTube Marketing Basics
Content Planning & Content Calendar
Hashtag Research Strategy
Reels & Short Video Marketing
Organic Growth Techniques
Content Writing for Engagement
Email Marketing Campaign Setup
🛠 Tools Used:
Meta Business Suite
Instagram Business Tools
LinkedIn Campaign Manager
Canva
ChatGPT for Content Planning
👉 Outcome: Create and manage social media pages professionally and grow brand engagement.
Module 3: Google Ads & Performance Marketing
(Paid advertising & lead generation mastery)
What You Will Learn:
Introduction to Pay Per Click (PPC)
Google Ads Account Setup
Search Ads Campaign Creation
Display Ads & Remarketing
YouTube Video Ads
Meta Ads (Facebook & Instagram Ads)
Audience Targeting Strategy
Conversion Tracking Setup
Budget Planning & Bidding Strategy
Lead Generation Funnel Creation
ROI & Campaign Performance Analysis
🛠 Tools Used:
Google Ads Manager
Meta Ads Manager
Google Tag Manager
Google Analytics
Landing Page Builders
👉 Outcome: Run profitable ad campaigns and generate leads for businesses.
Module 4: Website, Freelancing & Career Development
(Become job-ready & client-ready)
What You Will Learn:
Domain & Hosting Setup
WordPress Website Creation
Landing Page Design
Blog Setup & Optimization
Online Reputation Management (ORM)
Affiliate Marketing Basics
Freelancing Platforms (Fiverr & Upwork)
Client Communication & Proposal Writing
Resume Building & Interview Preparation
Portfolio Development
🛠 Tools Used:
WordPress
Fiverr
Upwork
Canva
Google Drive
CRM Tools (Basics)
👉 Outcome: Build websites, handle clients confidently, and start career in Digital Marketing or Freelancing.
